Square
- Starting subscription price
- Free, £29 or £69/mo per location
- Per-staff fee
- No employee limit listed
- Marketplace or booking fees
- 0%
- Branded Booking Page
- Partial
Alternatives to Square
Square Appointments is a solid general-purpose booking tool. Here's how it compares to platforms focused on direct bookings for UK shops and salons.
Thinking of switching?
Online bookings, your calendar, customer records, staff tools and reporting in one place for £39/month per location.
Side by side
The same 4 checks across Square, Setora and the other platforms listed for this comparison.
| Feature | Square | Booksy | Fresha | Setora |
|---|---|---|---|---|
| Starting subscription price | Free, £29 or £69/mo per location | £40/mo | £14.95/mo Independent | £39/month per location |
| Per-staff fee | No employee limit listed | £5/mo per staff | £9.95/mo per bookable team member | None - unlimited staff |
| Marketplace or booking fees | 0% | 30% Boost (new clients) | 20% on marketplace new clients | 0% |
| Branded Booking Page | Partial | No | No |
Comparison based on publicly available UK pricing and product information. Prices and policies checked 12 July 2026. We have linked to each provider's source so you can verify the details yourself: Square Appointments UK pricing, Booksy UK pricing, Fresha UK pricing, Setora trial and pricing.
Already on another platform?
Keep Square running while you set Setora up. We will help you get going and import the client records Square gives you, and you only change your public booking link once you are happy with how Setora looks.
See the Square switch guideWhat moves across depends on the files your current platform gives you. Ask them what they can export before you give notice.Ask Square for the export files it can provide.
Add your services, prices and staff in Setora, and import the client records you received.
Test a booking on your own Booking Page, on a phone and on a desktop.
Change your public booking link last, once everything looks right.
Why Setora
Setora keeps direct bookings, service durations and team schedules straightforward for shops and salons. Flat £39/month per location, with no per-staff fee.
No card required. Then £39/month per location if you stay. SMS credits and card processing are separate if used.
Keep comparing
Questions
Clear answers to the questions owners ask when they are weighing Setora against another platform.
Setora is a strong alternative for shops and salons that want direct bookings and clear location pricing. Square is a better fit if you need its wider payments and hardware ecosystem. Booksy and Fresha are worth considering if marketplace discovery matters to you.
Square Appointments has a free plan and paid plans at £29 and £69 per month per location. Its UK pricing page does not list an employee limit. Setora is £39/month covering your team at one location.
For a team, compare the plan features you need as well as the subscription. Square's current UK pricing lists no employee limit. Setora has one flat monthly price regardless of team size, while Fresha charges £9.95/month per bookable team member.
No. Setora does not integrate with Square hardware or the Square POS ecosystem. You can keep Square for in-person payments and use Setora for bookings, calendar, deposits, and customer records. If one combined POS and appointment system matters most, Square may be the better fit.
Setora is designed around direct bookings, service schedules and the day-to-day needs of shops and salons. Square is a more general tool with a wider payments and hardware ecosystem. The better fit depends on how you run your business.