The customer relationship
People book with your shop or salon, not with a platform. Their loyalty stays with your chair, and we never step between you.
About Setora
We build the tools.
You own the shop.
Setora is booking software for independent barbershops and salons. We build the tools that keep your chairs full. The customer relationship, the data and the brand all stay with the shop.
For independent barbershops and salonsOne flat rateNo Setora commissionYour data, always
Our mission
Give independent shops professional tools without taking ownership of the business.
Booking, calendars, payments and reminders used to mean choosing between a spreadsheet and a marketplace that takes a cut of what you earn. Neither is built for the person running the shop.
We built Setora to give small barbershops and salons the same quality of tools the big chains have, while leaving the business itself entirely in your hands.
Ben OsborneFounderThe person behind Setora
I'm Ben. I build Setora and speak with the owners using it.
Setora is founder-built, not a faceless marketplace. I work on the product and talk directly with shops and salons about what helps, what gets in the way and what needs fixing.
If you have a question before starting, use the live chat on this page or email me. You will get a straight answer, not a sales script.
Email Ben at hello@setora.co.ukThe line we won't cross
The relationship is yours. We only build the tools.
Setora sits behind the counter, not between you and your customers. Three things always belong to the shop.
The data
Export your customer contact details, marketing consent, booking totals and last booking date as a CSV without asking support.
The brand
Your Booking Page and Shop Website carry your name. They point people back to you, not to us.
How we operate
Principles we're
held to.
Not a mission poster. These are the rules that decide what we charge for and what we'll never do.
Transparent pricing
One flat rate: £39/month per location after a 14-day free trial, with no card required to start. No Setora commission and no per-staff fees. SMS credits and card processing are billed separately, at cost.
You own your data
Your customer records remain under your control. Export the customer list as CSV, and export available reports when you need them.
Earn attention, never demand it
The Setora product does not put Booking Page visitors into a marketplace or point them at other shops. Our marketing website separately publishes clearly labelled editorial local directories. Your Booking Page and Shop Website carry your name and send people back to you.
How we work
The way we build, day to day.
Say what we know. Admit what we don't.
We would rather tell you exactly what Setora does today than dress a roadmap up as a promise. When we are not sure of something, we say so plainly.
Build for the real working day.
The shop floor is busy, loud and rarely still. We design for the person holding the clippers between appointments, not for a quiet desk somewhere else.
Let the work be judged outside.
Setora is NHBF Trade Assured and won Digital StartUp of the Year for the East of England at the UK StartUp Awards 2026. Customer reviews are public on Trustpilot. Setora also has software listings on G2 and Capterra.